This week topic is to explore some of social media monitoring tools that been used today. Select a brand or organization that I am interested in monitoring. Then, I will discuss my experience and reflection using the analysis given by these tools. The organization that I have selected for this analysis is Apple.
Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Founded: April 1, 1976.
Topsy is a real-time search engine powered by the Social Web. Unlike traditional web search engines, Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain queried.
Apple could use Topsy to give instant answers to critical business questions through real time analysis of public conversations. Topsy analysis report can provide insights into a wide range of business demands. Everything including: spotting breaking news and identifying customers’ satisfaction issues and concerns. Moreover as one of the world’s biggest brand names, Apple can use Topsy as their (day to day) social dashboard to discover and track the impact of trending topic and predict future events. Another value using Topsy is the ability to compare social activity and presence against competitor.
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.
Using addictomatic simply type in your search phrase and the site pulls results from a board scale of sources –Twitter , YouTube , Flickr ,Digg, Yahoo web search and more.
Apple can use these tools to have a first hand overview about what is being said about the company, its products and services. It can paint the full picture almost instantly.One of the most important benefits, in my opinion, to a company is the ability to monitor the internet reputation or the reputation of the brand and products. In short Apple can hear the conversations that the entire globe is having about them.
HowSociable has been providing a simple way for how to begin measuring your brand’s impact on the social web since 2008.
They measured over 250,000 brands while requiring zero configuration on the part of the users and only a few seconds wait while they analyse a brand’s presence to calculate initial scores. They analyse a sample of the activity on up to 36 popular websites.
Apple can easily measure the impact of the brand on the social media or any of released products.
Personally I believe that these tools are an eye opener or I must say a digital eye opener, especially considering the fact that I had not used them before. They are quite nifty tools to know about. You can get the impact of certain words, products , brands , political movements in a few moments. Topsy and Howsociable both are fast and the result is easy to grasp. While using addictomatic, it did give a good overview about what was being said referencing the searched word from a range of social platforms. However I found that it did not receive any feedback from twitter and twingly blog searches. In my opinion that is a big drawback, especially in the case of twitter which is one of the biggest used social media networks.
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