Web2.0 Rich user experiences

Another one of the Tim O’Reilly eight cores of Design Patterns and Business Models” is Rich user experiences. Rich user experiences refer to the development of web page application. This concept changes the web deliverable to contain both multimedia content and GUI- graphical user interface which also know as Rich internet application (RIA).

There some technologies that made this possible such as Ajax, Adobe Flex and JavaFX.

Ajax and Rich user experience 

AJAX, is a short form of Asynchronous JavaScript and XML, it combined several technologies that allow some parts or all of a page to receive new data without refreshing the entire page. With AJAX, web applications can be much more responsive and intuitive. With it capability it can make Web2.0 richer in user experience by creating more interactive platforms.

Most of the social media networks invest in the Rich user experience concept by rapidly evolving to increase and create more user’s traffic that are influential and valuable. Websites like Twitter, facebook, YouTube and are always evolving.

As example of evolving Social networks is Pinterest. Can explain as “a visual discovery tool that you can use to find ideas for all your projects and interests”. 

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Pinterest’s new look is slicker and makes browsing pins and keeping track of updates much easier.

 

 

 

 

These are some of the newly developed updates to match the new technology trends:

  • The categories section
  • The notifications feature.
  • The built-in Pinterest analytics feature for business profiles.
  • Pinterest’s secret boards.

 

More on the Subject…

http://www.slideshare.net/Sampetruda/ajax-rich-user-experience-initiative.

http://moz.com/ugc/changes-and-trends-in-social-media-in-2013

http://socialmediatoday.com/evan-lepage/1959701/evolution-social-media-2008-2013-infographic

http://www.slideshare.net/Luristic/rich-user-experience-presentation

http://www.javalobby.org/articles/ajax-ria-overview/

Web2.0 Enhancing Contributions & Innovation in Assembly

Enhancing Contributions

Enhancing Contributions from Building Successful Online Communities, that when users are contribution to social platform.  It suggests that contributions can increase and enhance if the social media platform contributor can find motivation and expected value.

Motivations in both forms Intrinsic or Extrinsic can a great impact on people contribution to any social media network. Been a part of a friendlier community, positive performance feedback, joining social media contribution with other ways of contribution like workplaces, Social learning, Rewards and Interesting experiences with clear goals, feedback, and challenges that apply people’s skills to their limits but still leave them in control.

Facebook and Instagram likes- tags for example can motive content creators to continue with the good work. On the other hand polls, survey and comments can be increased when social media contributors feel that their voices and input are listen to and taken seriously. Rewards are another way of motivation financially $$$, status, privilege, exclusive access or material benefits etc..

Anticipated value is another way to encourage contribution. Committing to smaller social community, the feel of unique and influential contributions, listing what kind of contribution needed or by simplifying the execution on the need help and contribution.

Innovation in Assembly

Innovation in Assembly is part of Lightweight Programming Models, one of the eight cores of Tim O’Reilly, Design Patterns and Business Models for the Next Generation of Software. According to O’Reilly innovation in assembly is” when commodity components are abundant, you can create value simply by assembling them in novel or effective ways”.

The idea behind that came from the fact that social media platforms are open source services. Web2.0 has shifted the platforms to offer both service and data. Open platforms can provide rapid growth model and build trust and community. The different of Web2.0 from Web1.0 is that it open source, which create room for extending in them, which made software developers create applications that allow of innovated way of to communicate with the web2.0 platforms and community. These called API

What is API?

“An application program interface (API – and sometimes spelled application programming interface) is the specific method prescribed by a computer operating system or by an application program by which a programmer writing an application program can make requests of the operating system or another application”

API’s of popular platforms like Amazon, eBay  and Google offer a lot of functionality  to create powerful and interesting applications. Also APIs can foster third party innovation where customers can show how services are really used. In addition API can drive cost from been to large fixed to variable cost according to Amazon’s Jeff Bezos.

Gumtree is a straight-forward  example of that

Gumtree

Gumtree.com is an online classifieds and community website. Classified ads are either free or paid for depending on the product category and the geographical market. It is now the UK’s largest website for local community classifieds and is one of the top 30 websites in the UK, receiving around 8 million monthly unique visitors and reaching 17.9% of the U.K.’s online audience. Gumtree was founded in March 2000 by Michael Pennington and Simon Crookall as a local London classified ads and community site, designed to connect AustraliansNew Zealanders and South Africans who were either planning to move, or had just arrived in the city, and needed help getting started with accommodation, employment and meeting new people. In May 2005, Gumtree was acquired by eBay’s classifieds

The nature of Gumtree different from eBay and Amazon as it locally focused.Gumtree API has similar business to the one on the actual platform.

By use Gumtree App “API” you can create the following

  • post items for listing.
  • Get current list of categories.
  • View information about listed items.
  • Provider different way of communication (Telephone/Email/SMS).
  • Retrieve lists of items recently searched.
  • Add items to favorites and watch-list.
  • Share  listings.
  • Leave feedback.

More on the subject

http://successfulonlinecommunities.com/node/4

http://www.thoughtcrumbs.com/publications/paper0778-burke.pdf

http://www.nngroup.com/articles/participation-inequality/

http://faculty.chicagobooth.edu/workshops/marketing/pdf/IntrinsicImageRelatedUtilityToubia.pdf

http://www.socialmediaexaminer.com/attract-more-blog-readers/

http://socialmediatoday.com/tottology/297979/social-media-contribution-participation-and-future

http://csic.georgetown.edu/news/1299/digital-persuasion-social-media-motivates-people-to-contribute-beyond-clicks

 

 

 

Can social media add sparkle and revitalize Oxfam

                       This week blog will identify and discuss some of the major benefits and value levers associated with implementing Enterprise 2.0 in Non-profit institution and non-governmental organisations. With align to McKinsey Global institute report.

According to McKinsey  report, it mentions that examining leverage areas for non-profit organisations are a quite different. Due to the fact of their nature and characteristics they are more socially oriented than the business ones. The task is to show how some of these value levers may apply to a selected organisation which is this case is OXFAM international.

Oxfam

Oxfam is an international confederation of 17 organizations networked together in more than 90 countries, as part of a global movement for change, to build a future free from poverty.

They work directly with communities by seeking to influence the powerful to ensure that poor people can improve their lives and livelihoods and have a say in decisions that affect them.

In McKinsey report, it point out nine social sector value levers from which is categories under four main areas of  leverage:

  • Collecting information and insights.
  • Mobilizing resources (including fundraising).
  • Executing mission.
  • Organization wide-levers.

In Oxfam case the collecting information and insight and mobilizing recourses are been applied strongly.

Oxfam uses popular social media sites like twitter and Facebook to gather information about any issues and crisis around the world or regional through their regional organisation. In twitter they use #hash-tags about recent crisis for people to chip-in and give feedback and insight about what real happen on ground and what their solution. Oxfam also use YouTube on top these technologies to crowd-sourcing knowledge from a wide group of people to solve some issues in hand, where donors and volunteers contribute their expertise for solving problem or executing missions.

This will add valuable information to the pool of knowledge and make better and useful volunteers’ participation. They also joined these technologies on GROW page for the critical and up to date cases to get as much involvement as possible.

GROW_logoGrow_capture_OXFAM

Oxfam also use social media networks to mobilize resources and efforts in regards to their social work. The use their online presence to fundraising and increase donations by explaining more about the crisis in real time and what is needed. They use broadcast videos about cases, causes and crisis happening or waiting to be happened in order to seek and expand their volunteers’ network and retaining support.

Oxfam engagement with social media offers many benefits in support of these goals:

  • Learn what their supporters are saying and sharing about our organization.
  • Drive traffic to our various web properties — websites, blogs, etc.
  • Drive visitors to online donation pages.
  • Enable supporters to distribute messages about the Oxfam organization through their social web presence.
  • Empower their most passionate and powerful supporters to promote the organization.
  • Enable grassroots movements in real-time and rapidly respond to unforeseen events.
  • Creating more humane organization by not limiting communications to traditional methods or messages.
  • Acquiring new contacts and building supporter database.
  • Increase trust and loyalty from supporters by allowing them to share their voice through feedback forums.

Even though Oxfam benefits acquired by Social media are mostly in Collecting information and insights and mobilizing resources area that are mentioned  in McKinsey report about the four value levers areas  in the social sector , we can see that they inter- relate and overlap with the other area and build on e.g. educating the public about their message.

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