Web2.0 Enhancing Contributions & Innovation in Assembly

Enhancing Contributions

Enhancing Contributions from Building Successful Online Communities, that when users are contribution to social platform.  It suggests that contributions can increase and enhance if the social media platform contributor can find motivation and expected value.

Motivations in both forms Intrinsic or Extrinsic can a great impact on people contribution to any social media network. Been a part of a friendlier community, positive performance feedback, joining social media contribution with other ways of contribution like workplaces, Social learning, Rewards and Interesting experiences with clear goals, feedback, and challenges that apply people’s skills to their limits but still leave them in control.

Facebook and Instagram likes- tags for example can motive content creators to continue with the good work. On the other hand polls, survey and comments can be increased when social media contributors feel that their voices and input are listen to and taken seriously. Rewards are another way of motivation financially $$$, status, privilege, exclusive access or material benefits etc..

Anticipated value is another way to encourage contribution. Committing to smaller social community, the feel of unique and influential contributions, listing what kind of contribution needed or by simplifying the execution on the need help and contribution.

Innovation in Assembly

Innovation in Assembly is part of Lightweight Programming Models, one of the eight cores of Tim O’Reilly, Design Patterns and Business Models for the Next Generation of Software. According to O’Reilly innovation in assembly is” when commodity components are abundant, you can create value simply by assembling them in novel or effective ways”.

The idea behind that came from the fact that social media platforms are open source services. Web2.0 has shifted the platforms to offer both service and data. Open platforms can provide rapid growth model and build trust and community. The different of Web2.0 from Web1.0 is that it open source, which create room for extending in them, which made software developers create applications that allow of innovated way of to communicate with the web2.0 platforms and community. These called API

What is API?

“An application program interface (API – and sometimes spelled application programming interface) is the specific method prescribed by a computer operating system or by an application program by which a programmer writing an application program can make requests of the operating system or another application”

API’s of popular platforms like Amazon, eBay  and Google offer a lot of functionality  to create powerful and interesting applications. Also APIs can foster third party innovation where customers can show how services are really used. In addition API can drive cost from been to large fixed to variable cost according to Amazon’s Jeff Bezos.

Gumtree is a straight-forward  example of that


Gumtree.com is an online classifieds and community website. Classified ads are either free or paid for depending on the product category and the geographical market. It is now the UK’s largest website for local community classifieds and is one of the top 30 websites in the UK, receiving around 8 million monthly unique visitors and reaching 17.9% of the U.K.’s online audience. Gumtree was founded in March 2000 by Michael Pennington and Simon Crookall as a local London classified ads and community site, designed to connect AustraliansNew Zealanders and South Africans who were either planning to move, or had just arrived in the city, and needed help getting started with accommodation, employment and meeting new people. In May 2005, Gumtree was acquired by eBay’s classifieds

The nature of Gumtree different from eBay and Amazon as it locally focused.Gumtree API has similar business to the one on the actual platform.

By use Gumtree App “API” you can create the following

  • post items for listing.
  • Get current list of categories.
  • View information about listed items.
  • Provider different way of communication (Telephone/Email/SMS).
  • Retrieve lists of items recently searched.
  • Add items to favorites and watch-list.
  • Share  listings.
  • Leave feedback.

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Harnessing collective intelligence, is it a reality or a myth

The concept of harnessing collective intelligence was introduced by Tim O’Reilly , this idea is part of the design Patterns and Business Models for the Next Generation of Software.  He argued that this notion developed from the transaction of the PC era to Web2.0 era and when the internet started to provide not only connection but provided a platform and services.




Blog_1_collective intelligence



Harnessing collective intelligence can be defined as crowd sourcing the public. Some may tend to define it as harnessing the wisdom of the masses. Whichever concept phrase you prefer, all of them basically mean collecting and taking advantage of the bigger community – its input, feedback and ideas.



IBM has jumped in to harness some of this intelligence by creating platforms that help make this a possibility, especially for the professional world.


As a chosen platform I thought Instagram has what it takes, similar to twitter it uses #hashtags. Those hashtags are going to bring in the views, often from those who might not ordinarily be able to find you but moreover it provides the ability to share photos and recently short videos. Because the fact that users interact with image-based content more than any other form of content on social networks


Instagram is a photo sharing app for iPhones that makes it easy to take pictures on a iPhone and share them with your Twitter followers, Facebook friends, or connections on your Instagram account. Instagram allows users to apply a series of filters to their photos in order to create a vintage look for their images that resembles a polaroid.”

Instagram uses the harnessing collective intelligent concept which generates some benefits. I chose two fields to shed some light on.

In business

  • Market your products and services in creative ways.
  • Post behind the scenes photos from your business.
  • Update people on your latest offers, events and promotions.
  • Find Fans – by finding and connecting people who are already using your products or services with those who have similar interest which may lead to potential new customers.
  • It promotes customer engagement – a perfect opportunity to encourage followers to participate in anything that involves your business –for instance product and services development.
  •  It helps build business personality.


In education 

  • Instagram & Spatial Intelligence –is a mental process through which the mind attempts to interpret certain types of information (visual).
  • Instagram & Linguistic Intelligence – students may articulate their thoughts into the right words and sentences, also they can participate in a group activity where students ask others to comment on the photos or the videos, thereby gaining instant feedback and interaction.
  • Instragram & Logical Mathematical Intelligence – can be done by sharing pictures with students by requesting them to work on it like cropping an image or improve its quality using Photoshop.
  • Instagram & Interpersonal Intelligence – Through sharing meaningful photos and videos may lead to the development of Interpersonal Intelligence which enables people to envisage and understand the desires, motivation and intentions of others.
  • Use of Instagram and iPhoneography in Art & Photography Classes – by understanding the camera setting and other tricks to improve the photos quality can assist student be better prepared to create wonderful  photos.
  • Instagram & Intrapersonal Intelligence – understanding oneself and realize one’s fears, feelings and motivations can be done by allowing students to work independently and reflect on some of the pictures they capture and create.



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