Web2.0 Rich user experiences

Another one of the Tim O’Reilly eight cores of Design Patterns and Business Models” is Rich user experiences. Rich user experiences refer to the development of web page application. This concept changes the web deliverable to contain both multimedia content and GUI- graphical user interface which also know as Rich internet application (RIA).

There some technologies that made this possible such as Ajax, Adobe Flex and JavaFX.

Ajax and Rich user experience 

AJAX, is a short form of Asynchronous JavaScript and XML, it combined several technologies that allow some parts or all of a page to receive new data without refreshing the entire page. With AJAX, web applications can be much more responsive and intuitive. With it capability it can make Web2.0 richer in user experience by creating more interactive platforms.

Most of the social media networks invest in the Rich user experience concept by rapidly evolving to increase and create more user’s traffic that are influential and valuable. Websites like Twitter, facebook, YouTube and are always evolving.

As example of evolving Social networks is Pinterest. Can explain as “a visual discovery tool that you can use to find ideas for all your projects and interests”. 



Pinterest’s new look is slicker and makes browsing pins and keeping track of updates much easier.





These are some of the newly developed updates to match the new technology trends:

  • The categories section
  • The notifications feature.
  • The built-in Pinterest analytics feature for business profiles.
  • Pinterest’s secret boards.


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Web2.0 Enhancing Contributions & Innovation in Assembly

Enhancing Contributions

Enhancing Contributions from Building Successful Online Communities, that when users are contribution to social platform.  It suggests that contributions can increase and enhance if the social media platform contributor can find motivation and expected value.

Motivations in both forms Intrinsic or Extrinsic can a great impact on people contribution to any social media network. Been a part of a friendlier community, positive performance feedback, joining social media contribution with other ways of contribution like workplaces, Social learning, Rewards and Interesting experiences with clear goals, feedback, and challenges that apply people’s skills to their limits but still leave them in control.

Facebook and Instagram likes- tags for example can motive content creators to continue with the good work. On the other hand polls, survey and comments can be increased when social media contributors feel that their voices and input are listen to and taken seriously. Rewards are another way of motivation financially $$$, status, privilege, exclusive access or material benefits etc..

Anticipated value is another way to encourage contribution. Committing to smaller social community, the feel of unique and influential contributions, listing what kind of contribution needed or by simplifying the execution on the need help and contribution.

Innovation in Assembly

Innovation in Assembly is part of Lightweight Programming Models, one of the eight cores of Tim O’Reilly, Design Patterns and Business Models for the Next Generation of Software. According to O’Reilly innovation in assembly is” when commodity components are abundant, you can create value simply by assembling them in novel or effective ways”.

The idea behind that came from the fact that social media platforms are open source services. Web2.0 has shifted the platforms to offer both service and data. Open platforms can provide rapid growth model and build trust and community. The different of Web2.0 from Web1.0 is that it open source, which create room for extending in them, which made software developers create applications that allow of innovated way of to communicate with the web2.0 platforms and community. These called API

What is API?

“An application program interface (API – and sometimes spelled application programming interface) is the specific method prescribed by a computer operating system or by an application program by which a programmer writing an application program can make requests of the operating system or another application”

API’s of popular platforms like Amazon, eBay  and Google offer a lot of functionality  to create powerful and interesting applications. Also APIs can foster third party innovation where customers can show how services are really used. In addition API can drive cost from been to large fixed to variable cost according to Amazon’s Jeff Bezos.

Gumtree is a straight-forward  example of that


Gumtree.com is an online classifieds and community website. Classified ads are either free or paid for depending on the product category and the geographical market. It is now the UK’s largest website for local community classifieds and is one of the top 30 websites in the UK, receiving around 8 million monthly unique visitors and reaching 17.9% of the U.K.’s online audience. Gumtree was founded in March 2000 by Michael Pennington and Simon Crookall as a local London classified ads and community site, designed to connect AustraliansNew Zealanders and South Africans who were either planning to move, or had just arrived in the city, and needed help getting started with accommodation, employment and meeting new people. In May 2005, Gumtree was acquired by eBay’s classifieds

The nature of Gumtree different from eBay and Amazon as it locally focused.Gumtree API has similar business to the one on the actual platform.

By use Gumtree App “API” you can create the following

  • post items for listing.
  • Get current list of categories.
  • View information about listed items.
  • Provider different way of communication (Telephone/Email/SMS).
  • Retrieve lists of items recently searched.
  • Add items to favorites and watch-list.
  • Share  listings.
  • Leave feedback.

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Is Data the Next “Intel” Inside?

Data is the Next Intel Inside is one of the eight cores that has been mention by Tim O’Reilly, as part of design Patterns and Business Models and patterns for the Next Generation of Software.

The idea was a result of the move from internet as access age to Web2.0 age and who provide the data, the shift is that data was added by the service provider but nowadays it mostly collected from the community. This creates a great need to database, not a small one but a huge.

The question is who own the data?

As mentioned by Tim O’Reilly. He pointed out that in the era of the internet; companies had to invest a lot of resources to build their own products “DATA”. For instance companies like NavTeq invested $750 million to build their database of maps and directions, similarly -Digital global also devoted $500 million to launch their satellite for better imagery. Nowadays leading maps services providers like google, yahoo and MapQuest use these databases to run their services.  So that mean if the data harnessing collecting concept were introduced in the early age of internet, that may been another story – these services owners could use the input of users to improve their products and make it hard for the competition and maybe eliminate them.

Web 2.0 age with its technologies made this possible.  Social media platforms are the core of web2.0, service provider can use the mechanism of social networks to build up their database or products. Gathering the data come in many forms writing a comment, poking , tagging ,liking sharing topics- videos or photos, this usually result in enormous amount of data.

WHO fit this profile?


Yelp is an incredible online community of locals and travelers that have honest opinions about everything. Through user reviews and ratings, you can find a wealth of information on the best and worst places to eat, visit, and do business with from restaurants to dentists. Yelp is a powerful tool with both business and personal applications.

The whole Yelp idea can be merely done by acquiring the community reviews and share for the local services and businesses. That means Yelp mainly business is based on a huge database that mostly gathered from the community inputs and shares. Web2.0 application enables and facilitated Yelp to build their products from this contributed database.

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