Social Media monitoring tools and how can they help

This week topic is to explore some of social media monitoring tools that been used today. Select a brand or organization that I am interested in monitoring. Then, I will discuss my experience and reflection using the analysis given by these tools. The organization that I have selected for this analysis is Apple.



Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. Founded: April 1, 1976.

Topsy                        Topsy-logo-jpg

Topsy is a real-time search engine powered by the Social Web. Unlike traditional web search engines, Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain queried.


Apple could use Topsy to give instant answers to critical business questions through real time analysis of public conversations.  Topsy analysis report can provide insights into a wide range of business demands.  Everything including: spotting breaking news and identifying customers’ satisfaction issues and concerns.  Moreover as one of the world’s biggest brand names, Apple can use Topsy as their (day to day) social dashboard to discover and track the impact of trending topic and predict future events.  Another value using Topsy is the ability to compare social activity and presence against competitor.

Addict-o-matic           Addict-o-matic_logo

Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s the perfect tool to keep up with the hottest topics, perform ego searches and feed your addiction for what’s up, what’s now or what other people are feeding on.


Using addictomatic simply type in your search  phrase and the site pulls results from a board scale of sources –Twitter , YouTube , Flickr ,Digg, Yahoo web search and more.

 Apple can use these tools to have a first hand overview about what is being said about the company, its products and services. It can paint the full picture almost instantly.One of the most important benefits, in my opinion, to a company is the ability to monitor the internet reputation or the reputation of the brand and products. In short Apple can hear the conversations that the entire globe is having about them.



HowSociable has been providing a simple way for how to begin measuring your brand’s impact on the social web since 2008.

They measured over 250,000 brands while requiring zero configuration on the part of the users and only a few seconds wait while they analyse a brand’s presence to calculate initial scores. They analyse a sample of the activity on up to 36 popular websites.                                Soical tools_Howsocial

Apple can easily measure the impact of the brand on the social media or any of released products.

Personally I believe that these tools are an eye opener or I must say a digital eye opener, especially considering the  fact that I had not used them before. They are quite nifty tools to know about. You can get the impact of certain words, products , brands , political movements in a few moments. Topsy and Howsociable both are fast and the result is easy to grasp. While using addictomatic, it did give a good overview about what was being said referencing the searched word from a range of social platforms.  However I found that it did not receive any feedback from twitter and twingly blog searches. In my opinion that is a big drawback, especially in the case of twitter which is one of the biggest used social media networks.

Thank you for reading this post , please leave a comment and share your thoughts…


Can social media add sparkle and revitalize Oxfam

                       This week blog will identify and discuss some of the major benefits and value levers associated with implementing Enterprise 2.0 in Non-profit institution and non-governmental organisations. With align to McKinsey Global institute report.

According to McKinsey  report, it mentions that examining leverage areas for non-profit organisations are a quite different. Due to the fact of their nature and characteristics they are more socially oriented than the business ones. The task is to show how some of these value levers may apply to a selected organisation which is this case is OXFAM international.


Oxfam is an international confederation of 17 organizations networked together in more than 90 countries, as part of a global movement for change, to build a future free from poverty.

They work directly with communities by seeking to influence the powerful to ensure that poor people can improve their lives and livelihoods and have a say in decisions that affect them.

In McKinsey report, it point out nine social sector value levers from which is categories under four main areas of  leverage:

  • Collecting information and insights.
  • Mobilizing resources (including fundraising).
  • Executing mission.
  • Organization wide-levers.

In Oxfam case the collecting information and insight and mobilizing recourses are been applied strongly.

Oxfam uses popular social media sites like twitter and Facebook to gather information about any issues and crisis around the world or regional through their regional organisation. In twitter they use #hash-tags about recent crisis for people to chip-in and give feedback and insight about what real happen on ground and what their solution. Oxfam also use YouTube on top these technologies to crowd-sourcing knowledge from a wide group of people to solve some issues in hand, where donors and volunteers contribute their expertise for solving problem or executing missions.

This will add valuable information to the pool of knowledge and make better and useful volunteers’ participation. They also joined these technologies on GROW page for the critical and up to date cases to get as much involvement as possible.


Oxfam also use social media networks to mobilize resources and efforts in regards to their social work. The use their online presence to fundraising and increase donations by explaining more about the crisis in real time and what is needed. They use broadcast videos about cases, causes and crisis happening or waiting to be happened in order to seek and expand their volunteers’ network and retaining support.

Oxfam engagement with social media offers many benefits in support of these goals:

  • Learn what their supporters are saying and sharing about our organization.
  • Drive traffic to our various web properties — websites, blogs, etc.
  • Drive visitors to online donation pages.
  • Enable supporters to distribute messages about the Oxfam organization through their social web presence.
  • Empower their most passionate and powerful supporters to promote the organization.
  • Enable grassroots movements in real-time and rapidly respond to unforeseen events.
  • Creating more humane organization by not limiting communications to traditional methods or messages.
  • Acquiring new contacts and building supporter database.
  • Increase trust and loyalty from supporters by allowing them to share their voice through feedback forums.

Even though Oxfam benefits acquired by Social media are mostly in Collecting information and insights and mobilizing resources area that are mentioned  in McKinsey report about the four value levers areas  in the social sector , we can see that they inter- relate and overlap with the other area and build on e.g. educating the public about their message.

please leave a comment and share your thought